About Us


About Us

It started with a simple idea: what if our phones just had a home? Can we retrain ourselves to see these as tools and separate from us?


Founded by Anna Sutton, a soft goods designer, painter, parent, and recovering iPhone enthusiast.

From 2003 to 2012, Anna ran AB Sutton Leather Goods, making bespoke leather cases for Apple products. She rode the full arc of iPhone fanaticism: the launch-day lines, the excitement of each new model, and the belief that these devices would make our lives better.

Instead, the device that was supposed connect us started isolating us. In place of efficiency and ease, we were given incessant interruptions, meaningless content, and the infinity scroll.